Home Remodeling SEO
Home Remodeling SEO
A little over two decades ago, the House & Garden magazine released its final edition before closing its doors after being in operations for over a decade. In retrospect, this move was inevitable as it was around the same time homeowners were ditching home design magazines for digital media and websites.
Since then, a lot has changed. For instance:
- 46% of Google searches are for local information, and 97% of internet users search for local businesses.
- 70.6% of web traffic is from search engines
- 88% of users are unlikely to return to a site after a bad experience, and 38% will quit engagement if the site is slow or the content or layout is bad
- Though 46% of Google searches are local searches, 56% of local retailers don’t use their Google My Business listing
We are willing to bet you are great at home remodeling. Heck, you probably are the best at what you do, meaning you spend a lot of time creating new designs, drafting blueprints, and coordinating projects more than you do on your online presence.
While your work ethic and remodeling prowess are commendable, not working on your website and SEO means you are leaving a lot of money on the table since you are missing out on a huge potential market.
But don’t worry, RankForeSeo is here to the rescue – we are a one-stop-shop for Home Remodeling SEO. We’d be happy to help you increase remodeling leads and book higher-paying projects. Contact us today for a quick consultation.
What is SEO?
SEO (Search Engine Optimization) is a process of improving your website to increase your brand’s visibility to potential consumers using search engines.
Search engines like Google crawl pages online, index and categorize them into a large library. Essentially, when searching for anything online, you are feeding a request into the library. Search engines search the term through machine learning and AI (artificial intelligence) and give page results with relevant information.
SEO comes in here. Search crawlers need extra help to index web pages. Done right, SEO is arguably the most profitable and reliable home remodeling marketing tactic. However, to get the best results, you need to put in a lot of work and use the right strategies.
Home Remodeling SEO Benefits
The main SEO benefit is boosting your site’s ranking in search results for specific home remodeling phrases and keywords. A high search ranking is crucial because pages on the top three get 50% more clicks from users. Moreover, top-ranking pages appear more credible. SEO is a great option to position yourself as a home remodeling leader in your locale.
More leads and calls
With a high ranking, qualified prospects see your site first. This increases your chances of capturing the visitors and turning them into paying clients.
Opportunity to scale
The goal of SEO is to grow your business. Appearing on the first page of the search engine offers your business a chance for steady growth through constant traffic.
Better brand exposure
More people interact with your brand, learn what you offer, and get in touch with increased traffic to your site. If they love your service, they’ll refer you to family and friends. In the end, your business grows organically without spending money.
What We Do To Improve Home Remodeling SEO
Though highly beneficial, Home Remodeling SEO is complex. To get a good ROI, you have to implement the right strategies for your business. Below are some strategies we’ve implemented with past clients and seen great success.
This is the first step for any successful SEO campaign. We spend time and resources researching the best keywords for your space as they’ll affect the overall performance. Without the right keywords, you cannot optimize your site for target traffic.
Our keyword research is a mix of money and informational keywords. The informational keywords will give visitors more insight into the industry and best practices, while money keywords will focus on your services and products.
While SEO is a long game, with our years of experience, we can determine low-hanging fruit to use and get faster results.
This refers to how pages on the site are arranged and organized. Good site structure improve your chances for better ranking since Google has an easier time crawling and finding pages and content. Contrary to popular belief, a good structure has less to do with color, font, images, and graphics and more to do with ease of navigation.
Overall, a good site structure affords visitors a great site experience, and in turn, they spend more time and the site.
On-page SEO deals with optimizing site content for visitors and search engines. Some on-site SEO practices we use include internal links, catchy title tags, and invaluable content.
This process refers to ensuring the site adheres to the technical requirements of Google to improve organic rankings. To achieve this, we focus on:
- Site speed
… and a lot more. We can conduct an in-depth site audit to know where your technical SEO stands and provide an efficient solution.
The phrase ‘Content is King’ has never been truer. With Google algorithm updates favoring quality content, your content must offer value to potential clients. Aside from having flair, quality content is targeted and has the right amount of keywords.
With quality content, you can present yourself as an authority to potential consumers and win their hearts before your first meeting.
One way Google determines your site’s credibility is through backlinks. The more sites link back to your site, the better it is.
We’ll conduct a competitor analysis to see strategies working for them, sieve the links, and proceed to get you better links.
Home Remodeling SEO Company
If you need to take your home remodeling business to the next level, hit us up today. Since SEO isn’t a one-size-fits-all solution, we’ll run a site audit and help prepare a custom solution for your site’s needs. We are experienced in the niche and know what makes your clients’ pain points enough to deliver great results.
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Do you want to build your website or you have any other project? We’d love to hear from you.